One of the Pitfalls That a Global Marketer Can Run

question 34

Multiple Choice

One of the pitfalls that a global marketer can run into is _____________. This would occur when too much adaptation to the local market occurs and the brand
Becomes vulnerable to losing its unique foreigness.

• A) overcustomization
• B) micro-managing
• C) technocracy
• D) group think
• E) overstandardization

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Definitions:

Statistical Analysis Software

Computer programs designed to perform statistical calculations and analysis on data sets.

Ex Post Facto Design

A research approach that examines the effects of an independent variable on a dependent variable after the events have occurred.

Focus Groups

Structured group discussions used to gather participants' attitudes, feelings, beliefs, and reactions to a specific subject or area of interest.

Experiments

Research procedures carried out under controlled conditions and based on the technique of manipulating one or more variables in hopes of observing an effect. Typically, an experimental condition is applied to one group, and the results are compared with those from another group (control group) that has had no experimental treatment.