If Prospective Customers Are Contacted and Shown Commercials for the New

question 88

Multiple Choice

If prospective customers are contacted and shown commercials for the new product and existing brands (then asked to state attitudes and preferences of what
They have seen) , then the marketing research entity will probably have conducted
A(n) __________________ instead of a full test market.

• A) thought panel
• B) laboratory test market
• C) internet exposure technique
• D) preferred patron experiment
• E) break-even analysis

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Definitions:

Contraceptive Sponge

A soft, disk-shaped device made of polyurethane foam that contains spermicide and is inserted into the vagina to prevent pregnancy.

Depot Medroxyprogesterone Acetate (DMPA)

A long-acting, injectable contraceptive hormone used to prevent pregnancy.

Copper Intrauterine Device

A form of birth control that is inserted into the uterus, where the copper acts as a spermicide to prevent pregnancy.

Contraception

Techniques or instruments designed to avoid conception.