When Marketers Are Making the Decision to Enter an International

question 37

Multiple Choice

When marketers are making the decision to enter an international market or not, the first step is generally to:

• A)decide on the target budget.
• B)decide on the target product/market.
• C)decide on the goals of the target markets.
• D)decide on the mode of entry.
• E)decide on the time of entry.

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Definitions:

Congress

The legislative branch of the United States federal government, bicameral in nature, consisting of the Senate and the House of Representatives, responsible for making federal laws.

Redistricting

The process of drawing electoral district boundaries, typically done to reflect changes in population and ensure equal representation.

District Boundaries

Defined geographical limits of electoral districts, administrative areas, or political divisions.

Census

A systematic enumeration of a population, often including the collection of demographic, social, and economic information.