One Method of Assessing Whether a Company Should Enter a Foreign

question 15

Multiple Choice

One method of assessing whether a company should enter a foreign market or not is to use an opportunity matrix. To use such a matrix, the marketer should assess high,
Moderate, and low opportunities as measured on business and political risk and
___________________ scales or cells.

• A) demand
• B) financial constraints
• C) market opportunities
• D) market sensitivity
• E) distance from home market

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Definitions:

Middle-Income Households

Families or households with income levels that fall in the middle of the national income distribution, typically encompassing those who can afford a comfortable lifestyle without being considered wealthy.

Currency Fluctuation

The variation in the exchange rate of one currency against another, affecting international trade, investment, and economics.

Value Fluctuation

Variations in the market value of goods, services, or assets over a period of time.

Currency Exchange

The process of converting one currency into another currency, typically involving different country's monetary units.