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A company that wishes to challenge a cost leader would probably use:
Self-esteem
An individual's subjective evaluation of their own worth, encompassing beliefs and emotions about oneself.
Age Cohorts
Groups of individuals who have shared a particular time experience, such as being born within the same time period, thus experiencing similar societal events at a similar age.
Developmental Psychologists
Specialists in psychology who study the growth and development of the human mind and behavior across the lifespan, from infancy through old age.
Age
A measure of the length of time that an individual or object has existed, often expressed in years.
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