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A persistent problem faced by international marketers is how to strike the balance between standardization and customization. Using international marketing
Segmentation to shed some light on this issue would be an example of which of the
Following reasons why international marketers implement international market
Segmentation?
Strengths
Characteristics of a business or individual that provide a competitive advantage or contribute positively to achieving objectives.
Weaknesses
Refers to the areas or aspects where an individual, organization, or system lacks strength or proficiency.
Cross-Functional Teams
Groups composed of members from different areas of expertise working together towards a common goal.
Jeremiah Owyang
A recognized technology analyst, entrepreneur, and speaker known for his insights on digital strategies.
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