The First Step in Doing International Market Segmentation Is Deciding

question 60

Multiple Choice

The first step in doing international market segmentation is deciding:

• A)which criteria to use in the task.
• B)which criteria to fund.
• C)which customers must be evaluated.
• D)how best to spend research funds.
• E)none of the above.

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Definitions:

Oppositeness

The state or condition of being directly contrasting or completely different from something else.

Characterization

The act of describing the distinctive nature or features of something or someone.

Androgen Insensitivity Syndrome (AIS)

A condition whereby a genetic male (XY) is unable to respond to male hormones or androgens. As a result, the person has some or all of the physical characteristics of a woman.

Disorders of Sex Development (DSD)

A group of congenital conditions where there is a discrepancy between the external genitals and the internal reproductive organs.