According to the Text, Some Marketing Scholars Refer to __________________

question 30

Multiple Choice

According to the text, some marketing scholars refer to __________________ as the fifth P (next to product, price, promotion, and place) because of its importance in
Target marketing.

• A) power
• B) planning
• C) positioning
• D) purchasing
• E) people

---

Definitions:

Selective Attention

The cognitive process of focusing on a particular object or task for a period of time while ignoring irrelevant information that is also occurring.

Federally Sponsored Test

An examination or assessment conducted or funded by a national government to evaluate certain aspects such as academic achievement, health, or safety.

Achievement

The accomplishment of a goal or the attainment of a higher level of performance, recognized by some form of external validation.

International Test

An examination designed to assess and compare the competencies of students from different countries.