A Recent Form of Secondary Data Sources Is the Syndicated

question 90

Multiple Choice

A recent form of secondary data sources is the syndicated datasets sold by market research companies like A. C. Nielsen and Information Resources, Inc. One of the
Ways that these firms acquire data in foreign markets and most developed countries
(especially in the retail environment) is to use:

• A) observation.
• B) telephone interviews.
• C) direct mail.
• D) expert opinion.
• E) optical scanners tied to cash registers.

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Definitions:

Inflexible Production Technology

Manufacturing systems or technologies that cannot easily adapt to changes in product design, volume, or production process.

Product Requirements

Specifications or criteria that must be met for products to satisfy customer needs or regulatory standards.

Local Facilities

Physical locations or buildings situated within a specific area or community, serving as operational centers for businesses, services, or public use.

Compete on Price

A strategy where businesses attract customers and gain market share by offering lower prices than their competitors.