All of the Following Are Typical Uses of the Focus

question 75

Multiple Choice

All of the following are typical uses of the focus group research technique EXCEPT:

• A) to generate information to guide the quantitative research projects.
• B) to obtain data on unproductive or problem employees.
• C) to reveal new product opportunities.
• D) to test out new product concepts.
• E) to test out new ad images.

---

Definitions:

Team-building

Activities and initiatives designed to enhance cohesion, cooperation, and performance of a team.

Data Analysis

The process of examining datasets to draw conclusions about the information they contain, often involving the application of statistical methods and computer software.

Action Planning

The process of defining strategies, tactics, and actions to achieve a specific goal or objective.

Groupthink

A psychological phenomenon in which the desire for harmony and conformity in a group results in an irrational or dysfunctional decision-making outcome.