The Astute Marketing Researcher Must Be Aware of the Need

question 45

Multiple Choice

The astute marketing researcher must be aware of the need for conceptual and functional equivalence in designing questionnaires for the international market.In addition, it is also necessary to fulfill two additional criteria.They are:

• A)time and cost evaluation.
• B)translation and scalar equivalence.
• C)translation and polar equivalence.
• D)religious and bias equivalence.
• E)polar and scalar equivalence.

Recognize the representation and significance of data in computing.

Understand the concept and use of bits in data representation.

Grasp the importance of processor speeds measured in hertz.

Identify the limitations of data representation in binary form.

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Definitions:

Future Orientation

Future orientation is a mindset or cultural value that emphasizes planning, foresight, and consideration for future consequences in decision-making.

Concept of Time

A framework for understanding the sequence of events, the duration of events, and the intervals between them.

World Events

Significant occurrences or happenings around the globe, including political, social, economic, and natural events.

Communication Values

The principles and standards that influence how effectively individuals and organizations express ideas and information.