Two Procedures That Can Overcome Problems with Sloppy Questionnaire Translation

question 41

Multiple Choice

Two procedures that can overcome problems with sloppy questionnaire translation in conducting international marketing research is to provide for:

• A)polar and psychographic translation.
• B)lifestyle and psychographic translation.
• C)back-translation and parallel translation.
• D)forward-translation and parallel translation.
• E)lifestyle and parallel translation.

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Definitions:

Sex-reassignment Surgery

Surgical procedures that change a person's physical sex to match their gender identity.

Sexual Identity

An individual's understanding and personal sense of their own sexuality, including their sexual orientation, preferences, and roles.

Parental Influence

The impact that parents have on their children's behavior, development, attitudes, and life choices.

Personality

A set of emotional, behavioral, and cognitive patterns that characterize an individual and differentiate them from others.