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Social Interactions Are Extremely Important in the Process of International

question 9

Essay

Social interactions are extremely important in the process of international marketing.One aspect of the social interaction process is the role of the reference group.Explain this importance and identify the chief forms of reference groups.


Definitions:

Least Complex

Refers to things that are the simplest or have the minimal level of difficulty.

Value-creating

The process of increasing the worth of a product, service, or business to its customers or stakeholders.

Effectuating Opportunities

The act of turning possibilities into profitable ventures or successful initiatives by taking strategic actions.

Creating Opportunities

The process of identifying and acting upon situations or initiatives that can lead to new growth or advantages.

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