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In many European markets, consumers are reluctant to surf the Web because of:
Morality
Principles concerning the distinction between right and wrong or good and bad behavior, often guided by personal, cultural, or societal norms.
Conventional Morality
A stage in moral development characterized by adherence to rules and standards of one's group or society.
Cultural Differences
Variations in the norms, values, beliefs, and practices among different groups, societies, or communities.
Lawrence Kohlberg
An esteemed psychologist from the US, widely acclaimed for his foundational theory on the different stages of moral growth.
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