International Marketers Who Plan on Using the Web as an Advertising

question 27

Multiple Choice

International marketers who plan on using the Web as an advertising tool should familiarize themselves with:

• A)advertising regulations and restrictions in foreign markets.
• B)search engines.
• C)distribution channels.
• D)digital networks.
• E)digital suppliers.

---

Definitions:

Champagne glass distribution

Refers to the visual representation of income distribution, where most wealth is concentrated at the top, resembling the shape of a champagne glass.

Total world income

The aggregate of all the earnings generated by individuals, businesses, and governments across the entire world within a specific period.

G8 and G20 countries

Groups of major advanced and emerging economies, respectively, that discuss and cooperate on international financial and economic issues.

Developing country

A nation with a less developed industrial base and a lower Human Development Index relative to other countries.