For Global Marketers, the Web Could Affect the Firm's High

question 56

True/False

For global marketers, the Web could affect the firm's high margins because of price transparency.

---

Definitions:

Collectibility

The likelihood or ability of a company to collect payments from customers for goods or services provided, considered when recognizing revenue.

Completed Transaction Method

An accounting method that recognizes revenue and expenses only when a transaction has been completed.

Net Income

Final earnings of a business once all deductions including taxes and expenses are made from the initial revenue.

Premium Wheat

Wheat that surpasses standard quality criteria and may therefore command a higher price on the market.