What Approach Should Smaller Firms Take in Emerging Markets

question 21

Multiple Choice

What approach should smaller firms take in emerging markets?

• A) Be a follower so you don't make costly mistakes.
• B) Be a first-mover-to the victor go the spoils.
• C) Be a first-mover to outmaneuver larger firms eyeing the same market.
• D) Avoid the markets altogether-they take too much time and effort to develop compared to the pay-off for a small firm.
• E) Merge with a local company.

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Definitions:

Beck's Cognitive Therapy

Beck's Cognitive Therapy is a form of psychotherapy that treats problems and boosts happiness by modifying dysfunctional emotions, behaviors, and thoughts.

Rogers' Client-Centered

A therapeutic approach developed by Carl Rogers emphasizing the therapist's empathy and the client's intrinsic worth, facilitating personal growth and self-acceptance.

Wolpe's Exposure Therapy

A behavioral therapy technique developed by Joseph Wolpe that involves exposing the patient to anxiety-producing stimuli to reduce their sensitivity.

Aversive Conditioning

A behavioral modification strategy that applies aversive stimuli to prevent undesired behaviors.