Product Policies That Have Been Pursued When Entering Emerging Markets

question 85

Multiple Choice

Product policies that have been pursued when entering emerging markets include

• A)no adaptation-the risks and expense are too great.
• B)selling a narrow range of premium goods.
• C)pursuing backward innovation.
• D)anchoring the product entry with products near the end of their life cycle in the home market.
• E)all of the above

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