Brand Strategies Proven to Succeed in Emerging Markets Include

question 60

Multiple Choice

Brand strategies proven to succeed in emerging markets include:

• A) pursuing only the wealthy-they don't require product or price changes.
• B) aiming brands at various market segments with different formulae and prices.
• C) focusing on the emerging middle class for its growing buying power and eventual loyalty.
• D) purchasing a local brand as part of the product offering.
• E) both b and d

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Definitions:

Recessionary Period

A phase in the business cycle where the economy declines and is marked by reduced industrial activity, widespread unemployment, and falling prices or stagnant growth.

Portfolio Beta

A measure of the volatility, or systematic risk, of a portfolio of investments compared to the overall market.

Market Portfolio

A theoretical bundle of all investable assets in the market, with each asset weighted according to its market capitalization.

Risk-Free Asset

An investment with a certain return and no risk of financial loss, typically represented by government securities.