Why Might Pull Strategies Aimed at Consumers in Emerging Markets

question 9

Multiple Choice

Why might pull strategies aimed at consumers in emerging markets NOT be very successful?

• A) They don't understand the message about the product.
• B) Coupons may be stolen and never reach the consumer for redemption.
• C) Mass media are less effective in the emerging nations.
• D) All of the above apply.
• E) None of the above apply-emerging market consumers love coupons.

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Definitions:

Financial Resources

Funds available to a business or individual for spending in the form of cash, liquid securities, and credit lines.

High Capital Costs

Expenses incurred in acquiring or upgrading physical assets such as buildings and machinery, which can be a barrier to entry for new companies.

Maximizing Profits

A strategy or goal of increasing the difference between the total revenue and the total cost as much as possible.

Total Profit

The total income of a business after all expenses and costs are subtracted from the total revenue.