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A key decision that a market must make with respect to international marketing is _______________________.This decision limits and defines key underlying aspects
Of its future sales force management.
Performance Goals
Specific targets or objectives set to measure and achieve desired outputs and outcomes from an individual's work.
Expectancy Theory
A theory of motivation that posits that individuals are motivated to act in a certain way based on their expectations that the act will be followed by a given outcome and the attractiveness of that outcome.
Goal-Setting Theory
A theory suggesting that setting specific, challenging goals, with appropriate feedback, leads to higher performance.
ERG Theory
A theory of human motivation that categorizes needs into three groups: Existence, Relatedness, and Growth.
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