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Deciding to Move Toward Global Branding Is a Difficult Decision

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Essay

Deciding to move toward global branding is a difficult decision.This must often be considered with respect to the globalization versus localization issue.What are the questions that might be useful in reaching a decision as to pursue globalization over localization?

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Definitions:

Memory Sin

The concept that memory is fallible, including errors like forgetting, distortion, or fabrication, as categorized by psychologist Daniel Schacter.

Bias

A tendency to lean in a certain direction, either in favor of or against something, often in a manner considered to be unfair or prejudiced.

Misinformation Effect

The effect in which an individual's accuracy in recalling episodic memories diminishes as a result of information received after the event.

Retroactive Interference

A situation in which recently acquired knowledge hinders the ability to remember information that was learned earlier.

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