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Deciding to move toward global branding is a difficult decision.This must often be considered with respect to the globalization versus localization issue.What are the questions that might be useful in reaching a decision as to pursue globalization over localization?
Memory Sin
The concept that memory is fallible, including errors like forgetting, distortion, or fabrication, as categorized by psychologist Daniel Schacter.
Bias
A tendency to lean in a certain direction, either in favor of or against something, often in a manner considered to be unfair or prejudiced.
Misinformation Effect
The effect in which an individual's accuracy in recalling episodic memories diminishes as a result of information received after the event.
Retroactive Interference
A situation in which recently acquired knowledge hinders the ability to remember information that was learned earlier.
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