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Refer to the Scenario Below to Answer the Questions That

question 35

Multiple Choice

Refer to the Scenario below to answer the questions that follow.
Conflicting Opinions (Scenario)
The two vice-presidents were in a heated debate.Celine believed that the company's traditional marketing strategy was no longer effective at attracting new customers and that loyal customers would stay regardless.So,she proposed an aggressive new marketing promotion to "spice things up a bit" and target new customers.Raj strongly disagreed.He felt the company was doing fine and was concerned that an aggressive new approach might scare away loyal customers without any guarantee of gaining new customers.Regardless of who was right,their battle was causing a stir in the organization.Some felt that a conflict like this would hurt the company and make it appear weak to employees and shareholders.Others felt that a conflict over marketing strategies was bound to occur eventually,and that it might even help the company.Still others even encouraged such conflict and felt it was absolutely necessary to achieve the best outcome.
-Which type of conflict is demonstrated by the situation between Celine and Raj?

Definitions:

Alfalfa

A perennial flowering plant widely cultivated as forage for cattle, horses, and other livestock, known for its high nutritional content.

Opportunity Cost

The expense associated with not choosing the second-best option when a decision is made.

Soybeans

A type of legume native to East Asia, widely grown for its edible beans which are used in various food products and for oil.

Opportunity Cost

Opportunity cost is the cost of foregoing the next best alternative when making a decision, representing the benefits an individual, investor, or business misses out on when choosing one alternative over another.