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Refer to the Scenario Below to Answer the Questions That

question 58

Multiple Choice

Refer to the Scenario below to answer the questions that follow.
The Blackberry Challenge (Scenario)
Wendy's fast food chain invested more than three years searching in excess of 30 growers to procure blackberries for a new salad being added to its menu in summer 2016.Supplying 6500 North American restaurants will demand more than 2 million pounds of blackberries.Customer demand for fresh ingredients and healthier fare leads large chains to enhance their supply chain management practices.Fast food chains need rapid,repeatable preparation processes,and fresh ingredients make for a tremendous challenge.
Most blackberry producers sell to grocery stores,leaving little supply for restaurants.The two growers selected by Wendy's had to plant extra bushes,which take three years to produce mature fruit.To maintain consistency,Wendy's sends their 6500 franchisees instruction cards dictating how the berries should be washed,cut,and placed on the salads.Slicing fresh fruit requires added prep time,which requires changes to worker safety procedures such as wearing chain mail mesh gloves.The added prep work must also be factored into service times.
-Which value chain management benefit is Wendy's hoping to achieve in this scenario?

Definitions:

Elaboration

The process of adding more detail or information to something, often used in learning and memory techniques.

Information Processing

A cognitive approach that describes the ways in which humans receive, store, and retrieve information.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, which outlines a hierarchy of human needs, from basic physiological needs to self-actualization and transcendence.