Refer to the Scenario Below to Answer the Question That

question 60

Multiple Choice

Refer to the Scenario below to answer the question that follows.
Departmentalization at Art & Craft Depot (Scenario)
John is president of a chain of stores called Art & Craft Depot.He is aware that the structure of his organization must change in order to compete more effectively in today's global marketplace.However,he is not sure which structure would work best for his company.His company is currently organized under the following departments: accounting,human resources,sales,purchasing,and distribution.However,there are other choices available.He has considered reorganizing around their primary product groups: silk flowers,art supplies,craft supplies,pottery,and fabric.However,equally important are the different types of clients they serve,including homemakers,artists,interior decorators,industrial display contractors,and art schools.The business is growing,and they now have stores in six provinces across Canada.Furthermore,his customers seldom shop for just one type of item.For example,a customer who buys flowers will frequently purchase a vase and other supplies that are required to create a full floral arrangement.This means that individual customers often shop in several merchandise areas of the store.
-If Art & Craft Depot based its structure on silk flowers,art supplies,craft supplies,pottery,and fabric,it would be using ________ departmentalization.

• A)product
• B)process
• C)functional
• D)geographical
• E)customer

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Definitions:

Sensitization

An increase in behavioral response after exposure to a stimulus, often leading to heightened responsiveness to other stimuli.

Sensitization Response

Sensitization response is a process where repeated exposure to a stimulus results in the progressive amplification of a response.

Electrical Stimulation

A therapeutic or research technique that involves applying electrical current to stimulate nerves, muscles, or brain areas.

Luigi Galvani

An 18th-century Italian physician and scientist known for his discovery of bioelectricity, especially in the context of muscle movement.