Examlex
According to Michael Porter, a company with good products that has no clear competitive advantage is said to be ________.
Mission Statement
A short statement that defines an organization's purpose, goals, and approach to its operations, guiding its internal decision-making processes.
Business Definition
Describes the core activities, purpose, and scope of a business entity.
Customer Value Proposition
A business or marketing statement that describes why a customer should buy a product or use a service, highlighting the unique value it offers.
Marketing Plan
A comprehensive strategy outlining an organization's overall marketing efforts, including objectives, strategies, and activities.
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