Imagine That You Are the President of Taco Rocket, a New

question 124

Multiple Choice

Imagine that you are the president of Taco Rocket, a new and successful chain of 8 Mexican fast-food restaurants. The success you have experienced in the last 5 years has you thinking of what to do with the business next. Should you expand the business at the current rate? Open new and different restaurants? What?
-Up to now your success has been based on selling high-quality tacos and burritos at a price that others can't match.Your business is pursuing which of Porter's strategies?

• A)differentiation strategy
• B)cost leadership strategy
• C)competitive advantage strategy
• D)focus strategy