Which of the Following Strategies for Going Global Involves a Higher

question 147

Multiple Choice

Which of the following strategies for going global involves a higher level of risk and investment than strategic alliances?

• A)exporting
• B)foreign contracting
• C)foreign subsidiary
• D)franchising
• E)licensing

---

Definitions:

Marketing Mix

A set of actionable marketing tools—product, price, place, and promotion—that a company uses to pursue its marketing objectives in the target market.

Price

The amount of money expected, required, or given in payment for a good or service.

Discounts

A reduction applied to the regular price of goods or services, typically used as a strategy to increase consumer demand or clear out excess inventory.

Allowances

Financial discounts or concessions granted to customers, employees, or other parties, often as incentives or for compensation for specific purposes.