Refer to the Scenario Below to Answer the Questions That

question 58

Multiple Choice

Refer to the Scenario below to answer the questions that follow.
The European Expansion (Scenario)
As a manager at a growing Canadian company,Samantha has been asked to develop a strategy to expand the company's operations into the European market.Although the company president has provided some basic guidelines about acceptable levels of risk and investment,there are still many factors in the legal/political,economic,and cultural environments that Samantha must take into consideration in her proposal.
-Samantha will recommend forming a strategic alliance with a French-based company that promises to market her company's products in several EU countries in exchange for access to her company's distribution network in Canada and the United States.This strategy will require less investment than ________.

• A)exporting
• B)licensing
• C)franchising
• D)establishing a joint venture
• E)establishing a subsidiary

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Definitions:

Simplify

No clear definition since "simplify" refers to the process of making something easier to understand or less complicated.

Performance Deficiencies

The gap between actual and desired performance levels in any task or job, indicating areas that need improvement.

Motivated

Being driven or prompted to act towards a goal due to internal or external factors.

Negative Feedback

Evaluative information expressing criticism or highlighting areas of improvement, potentially leading to positive behavioral change.