Examlex
Describe the steps a company takes in going global.
Self-awareness
An understanding of one's personal attributes, feelings, intentions, and aspirations.
Deindividuation
Deindividuation is a psychological state occurring in group settings that leads to a reduction in self-awareness and an increase in impulsivity and deviation from typical behavior, often resulting in actions not typically exhibited alone.
Self-discrepancy Theory
Higgins’s theory about the consequences of making actual – ideal and actual – ‘ought’ self-comparisons that reveal self-discrepancies.
Festinger
Leon Festinger was a psychologist known for the theory of cognitive dissonance, which describes the discomfort felt when holding conflicting thoughts or beliefs.
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