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Identify,define,and Give Examples of Five Major Appeals Used by Speakers

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Essay

Identify,define,and give examples of five major appeals used by speakers to motivate listeners.For example,a drug company might use an appeal to fear to try to influence consumers who fear heart disease to buy an unnecessary dietary supplement by using advertising that states "Heart disease has killed millions of Americans.Will you be next?"


Definitions:

Procter & Gamble

An American multinational consumer goods corporation specializing in a wide range of personal health/consumer health, and hygiene products.

Old Spice

A brand of male grooming products known for its distinctive fragrance and creative advertising campaigns.

Extraneous Variable

A variable that influences the outcome of an experiment but is not the variable that is actually of interest. It's external and not the focus of the study.

Information Technology

The use of systems (especially computers and telecommunications) for storing, retrieving, and sending information.

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