Examlex
Micro Computer Company has set up a toll-free telephone line for customer inquiries regarding computer hardware produced by the company. The cost of this toll-free line would be classified as which of the following?
Loss Aversion
A principle in behavioral economics stating that individuals tend to prefer avoiding losses to acquiring equivalent gains.
Price Increase
A rise in the cost of goods or services over time, often measured as a percentage.
Quality Reduction
A decrease in the standard or grade of products or services, often as a cost-saving measure by producers.
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probability of outcomes is known.
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