Choices ​A.Negative Tone

question 15

Short Answer

Choices
​
A.Negative tone.
B.Positive
-A leader began group with a scaling exercise,asking all of the members to briefly share their name,and to rate their comfort level in the group on a scale of 1-10.​

---

Definitions:

Forward Integration

A business strategy where a company extends its activities to take control of its distributions, such as a manufacturer opening retail outlets.

Horizontal Integration

Horizontal integration refers to the acquisition of a business operating at the same level of the value chain in an industry, aiming to increase market share or achieve economies of scale.

Marketing Channel

Necessary activities or processes for transferring the ownership of products from their place of manufacturing to their place of use.

Retailer-sponsored Cooperative

A group of retailers that collaborate to buy in bulk, thereby reducing costs and gaining marketing advantages.