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How are the two compounds below related to each other?
Situation Analysis
The assessment of internal and external factors influencing a company's performance and strategy planning.
Diversification
A risk management strategy that involves adding variety to a product portfolio or investments to spread out potential risk.
Positioning
The strategy of defining a brand or product's unique value in the market and in the minds of consumers.
Franchising
A business model wherein a business owner (franchisor) grants to an individual or entity (franchisee) the rights to operate a business under the franchisor's brand and system in exchange for a franchise fee and ongoing royalties.
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