When Preparing Technical Marketing Materials

question 12

Multiple Choice

When preparing technical marketing materials,

• A) avoid visuals and color.
• B) limit the use of the product's name.
• C) write about the product in very general terms.
• D) use formal language.
• E) consider including a FAQ list.

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Definitions:

Constructive Direction

Guidance or leadership that positively influences individuals or teams towards achieving organizational goals.

Frame Bending

The process of altering or adapting the rules, structures, or belief systems within an organization to facilitate change or improvement.

Nadler and Tushman

Scholars known for their work on organizational dynamics, change management, and the congruence model for understanding organizations.

Frame Breaking

The act of radically changing established procedures or ways of thinking in an organization or field, often to spark innovation or adapt to new challenges.