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Market Position
The place a brand or product occupies in the mind of the customer and in the market relative to competitors, based on criteria like quality, price, and function.
Market Development
A strategic business process aimed at finding new markets or expanding existing ones for a product or service.
Dunkin' Donuts
A multinational coffee and donut company known for its wide variety of baked goods and beverages.
Doughnuts
A type of fried dough confection or dessert food, typically ring-shaped or without a hole and filled with various sweet fillings or toppings.
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