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Refer to the information provided in Figure 2.6 below to answer the questions that follow. Figure 2.6
-Refer to Figure 2.6. An improvement in technology may be represented by a
Focal Company
The primary business within a larger supply chain or network, which drives the strategic decisions and partnerships.
Consumer's Immediate Environment
The consumer's immediate environment encompasses the physical and social surroundings that influence the consumer's behavior, decisions, and experiences during the purchasing process.
Competition
The rivalry among businesses to attract customers and achieve market superiority by offering better goods, services, or prices.
Fellow Consumers
Other customers who purchase and use the same products or services, whose opinions and behaviors can influence individual buying decisions.
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