Kavar Recently Participated in a Marketing Study, but Was Unaware

question 11

Multiple Choice

Kavar recently participated in a marketing study, but was unaware of what group he was in. However, the marketing administrators knew that Kavar was in the brand name group rather than the generic product group. This is an example of:

• A) a single-blind procedure.
• B) a double-blind procedure.
• C) a repeated measures design.
• D) a planned contrast.

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Definitions:

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