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(Scenario II) Which of the following may have been the results of the ANOVA performed by the authors of Scenario II?
Demonstrating the Product
The act of showcasing a product’s features, benefits, and usage to potential buyers to facilitate a sale.
Mental Buying Process
The psychological stages a consumer goes through before making a purchasing decision, including awareness, consideration, and decision.
Trial Close
A technique used in sales to gauge a prospect's readiness to buy by asking a question that assumes they are moving towards a purchase.
Buying Signals
Indicative actions or expressions from a potential buyer suggesting an interest in making a purchase.
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