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Charlene Decided to Use a Summated Rating Scale for Her

question 98

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Charlene decided to use a summated rating scale for her upcoming thesis study on gender identity. Another name for this type of scale is a(n) :


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Unmet Customer Need

A market opportunity that arises from a gap between the current supply of a product or service and its demand.

Target Market

A specific group of potential customers at whom a company aims its products or services.

End-user Products

Final goods or services intended for consumption or use by the ultimate consumer, as opposed to intermediate goods used in production.

Not-for-profit Organizations

Entities that operate for purposes other than making a profit, often focusing on social, educational, or charitable objectives.

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