To Establish a Scale's Construct Validity Researchers Need to Evaluate

question 37

Multiple Choice

To establish a scale's construct validity researchers need to evaluate the scale's convergent and _____ validity.

• A) content
• B) internal consistency
• C) face
• D) discriminant

---

Definitions:

Barbie's Preferences

A hypothetical concept referring to the assumed tastes or choices that the iconic doll character "Barbie" might have, based on her lifestyle and marketed products.

Good 1

A term used in economic models to represent the first of multiple goods considered in analysis, often with unspecified characteristics.

Price Elasticity

The degree to which the demand for an item is affected by fluctuations in its cost.

Demand Function

A mathematical representation of how the quantity demanded of a good is influenced by its price and other factors.