Deborah Would Like to Get Consumers' Feedback About a New

question 29

Multiple Choice

Deborah would like to get consumers' feedback about a new product before it is officially launched. What might be an effective way to gather many opinions at once that allows for the interplay and discussion of ideas on the topic?

• A) interview
• B) case study
• C) focus group
• D) research study

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Definitions:

Primitivism

An artistic or philosophical advocacy for a return to simple, non-industrial society ways or valorization of what are seen as the unspoiled and authentic practices of non-urbanized peoples.

Digital Divide

The unequal access to computer and Internet technology, both globally and within the United States.

Technological Determinism

The theory that technology development drives social change and shapes societal values and structures.

Technological Qualification

The skills and knowledge required to effectively work with and understand technology within a specific field or job role.