A Behavioral Choice Is

question 130

Multiple Choice

A behavioral choice is:

• A) a measure that relies on directly seeing behavior as it occurs.
• B) a measure that relies on evidence left behind by a participant who is no longer present.
• C) a measurement technique that directly asks participants how they think or feel.
• D) a measure that requires participants to make a purposeful selection from several options.

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Definitions:

Payback Period

The time it takes for an investment to generate an amount of income or cash equivalent to the cost of the investment.

NPV

Net Present Value; a method used in capital budgeting to assess the profitability of an investment or project, calculated by subtracting the present value of cash outflows from the present value of cash inflows over a period of time.

NPV

NPV, or Net Present Value, is a financial metric used to evaluate the profitability of an investment, calculated by subtracting the present value of cash outflows from the present value of cash inflows over a period of time.

Cost of Capital

The rate of return a company must earn on its investment projects to maintain its market value and attract funds.