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Malcolm is a researcher who wants to ensure that he protects the confidentiality of his participants. Which of the following would increase the confidentiality of his study?
Product Line
A range of related products offered by a single company, designed to serve different customer needs while maintaining a certain standard or characteristic.
Product Line Extensions
The practice of expanding an existing product line by introducing new variants or sizes, aiming to target different customer segments or adapt to changing market conditions.
Brand Awareness
The degree to which customers know about and can identify the special attributes or image associated with a specific brand's goods or services.
Advertising Costs
Expenses incurred in promoting a product, service, or brand to potential customers through various media channels.
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