Tomas Recently Joined a Gym and Has Noticed That All

question 5

Multiple Choice

Tomas recently joined a gym and has noticed that all of the men tend to wear similar workout apparel. This led him to think about why he wears certain clothes to exercise. Based on self-reflection he hypothesizes that there is an unspoken social norm that guides clothing selection for the gym. What strategy is Tomas using for developing a good hypothesis?

• A) change in directionality
• B) the exception to the rule
• C) introspection
• D) a matter of degree

---

Definitions:

Marketing Map

A strategic tool used to visually outline the different stages, strategies, and stakeholders involved in marketing a product or service.

Positioning Map

A visual tool used in marketing to place products or brands on a graph relative to their competition based on dimensions such as price and quality.

Specialty Hair Salon

A personal grooming establishment that focuses on specific hair services or caters to particular types of hair or beauty needs.

Market Segmentation

The process of dividing a market of potential customers into groups, or segments, based on different characteristics such as demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better tailor marketing strategies.