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Giardetti, a Retailer, Placed an Advertisement in a Local Newspaper

question 43

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Giardetti, a retailer, placed an advertisement in a local newspaper on May 5th that read: "Special Sale! New 16" portable TV set available for sale to the first 10 customers at my store on May 10th at a sale price of $100 each. Regular price $199. First come, first served!" Don was the 10th customer in the store on May 10th, but Giardetti refused to sell him a TV set for $100. The advertisement is not an offer because Giardetti did not express the intention to be bound by the statements in the advertisement.


Definitions:

Pricing Strategies

Methods businesses use to set the selling price for their products or services, based on factors like cost of production, market demand, competition, and customer value perception.

Promotion Strategies

Marketing tactics employed to increase awareness of a product or service, attract interest, and stimulate sales or engagement.

Need-Satisfaction Presentations

Sales presentations focused on addressing and fulfilling the specific needs or desires of the potential customer.

Missionary Salespeople

Sales representatives who promote their company's products indirectly, often by educating potential buyers about the benefits.

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