Bob Owns a Small Carpet Company

question 32

True/False

Bob owns a small carpet company.After a dispute,his best salesman left the company and was hired by a competitor.A client who recently had carpet installed by Bob's company has initiated legal action on the basis of a statement made to him by the former salesman who told the client that he had received a product of inferior quality.The former employee has committed a slanderous act which is an intentional tort.

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Definitions:

Segmenting By Geography

The practice of dividing a market into distinct groups based on geographical boundaries or locations.

Convenience

The ease and simplicity with which a task can be performed or a need can be fulfilled, often a key factor in consumer decision making.

Behavioral Segmentation

Segmentation that categorizes consumers according to how they behave with or act toward products.

Demographic Variables

Characteristics of populations used to segment markets, such as age, gender, income, education, and ethnicity.