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Country Haven Stables Ltd

question 2

Essay

Country Haven Stables Ltd. was engaged in the business of boarding horses and providing horseback riding facilities and instruction. Lucy, the owner and operator of the stables, had built up her business over a number of years by acquiring horses and building facilities as she was able. The business had become quite successful and had grown to a considerable size. Lucy found her need for equestrian products growing as rapidly as her business. As a result, she contacted Fairbanks Saddlery Co., a manufacturer of saddles, harnesses and other related equipment as well as equestrian health care and grooming products. She inquired about supplying her stable needs and shortly thereafter a business arrangement with Fairbanks was entered into. Many of Lucy's customers expressed an interest in purchasing equestrian products and equipment at her stable for their own needs. As Lucy saw a potential business opportunity developing in the establishment of a retail outlet, she set up and promoted a retail shop on her premises, which she stocked with Fairbanks products. The products were then marked-up and sold to the public. Approximately thirty kilometres away from Lucy's stable was "Horse Habits," a large, well-established equestrian supply store that had been in operation for over 15 years. Horse Habits was also a customer of Fairbanks and, upon discovering Lucy's store, contacted Fairbanks to object to the establishment of another retail outlet selling Fairbanks products at lower prices.
Shortly thereafter two representatives of Fairbanks made a visit to Lucy's shop. During the visit the parties had a friendly social conversation about the equestrian business and products in general. No mention was made of the complaint or of prices or Country Haven's pricing policy, nor did the Fairbanks representatives check any of the prices at which Lucy was selling items in her shop. However, immediately following their visit, the representatives wrote a letter to Country Haven advising that sales would be discontinued because of a Fairbanks company policy which stated that:
"Fairbanks Saddlery does not sell direct to the consumer nor to riding schools, stables or blacksmiths, but only to legitimate retail outlets that carry sufficient inventory to service customers in their area."
Lucy was not aware of this policy and maintained that it had never been brought to her attention previously, nor was it mentioned when the Fairbanks representatives visited Lucy's store.
a. What issues does this fact situation present?
b. What course of action may Lucy take, if any?


Definitions:

Deviant Behaviors

Actions that violate societal norms or expectations, which can range from minor breaches of etiquette to serious violations such as crimes.

Positivist Perspective

A theoretical approach in sociology and criminology that posits that human behavior is shaped by external factors and can be objectively measured and understood.

Active

Refers to being engaged in movement or exerting energy, often relating to physical fitness or participation in activities.

Passive Subjects

Individuals who are recipients or targets of an action or process without actively participating or resisting.

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