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Cisco developed a carburetor for automobiles,which he called the "CiscoCarb." He advertised the carburetor in a national automobile magazine in a full page advertisement under a caption that read: "Proven Performance-80 kilometres to a litre of gas in any car." The advertisement offered the carburetor for $100 on a 30-day,money back guarantee.For the Crown to successfully obtain a conviction against Cisco under the Act,it must prove that the goods do not perform as claimed,and that Cisco was responsible for the misleading advertisement.
Margin
The difference between the selling price of a product and its cost, expressed as a percentage of the selling price.
Turnover
The rate at which inventory or assets of a business are replaced during a given period, often used as a measure of sales or operational efficiency.
Return on Investment
A financial metric used to calculate the profitability of an investment, measuring the gain or loss generated on an investment relative to the amount of money invested.
Investment Opportunity
A chance to use money with the expectation of achieving a return greater than the initial outlay.
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