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The Conceptual Framework

question 15

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The Conceptual Framework:


Definitions:

Differentiated

The strategy of making a product or service stand out from competitors through distinctive qualities or features.

Concentrated

Focusing resources or efforts on a limited area or segment, often to achieve a more significant impact or deeper understanding.

Niche

A specialized segment of the market for a particular kind of product or service.

Undifferentiated

A marketing strategy where a company markets its product or service to all potential consumers in the same manner, without segmentation.

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