Examlex
The Conceptual Framework:
Differentiated
The strategy of making a product or service stand out from competitors through distinctive qualities or features.
Concentrated
Focusing resources or efforts on a limited area or segment, often to achieve a more significant impact or deeper understanding.
Niche
A specialized segment of the market for a particular kind of product or service.
Undifferentiated
A marketing strategy where a company markets its product or service to all potential consumers in the same manner, without segmentation.
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